procurement-technology
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Madeline O’Phelan Makes the Numbers Tell a Better Story
The SpendHQ CMO built her career where narrative meets measurement - from Minnesota public affairs to private-equity-backed software and the new contest to make enterprise AI useful.
Emily Rakowski Has Spent 30 Years Making Procurement Less Painful
From Kearney spreadsheets to agentic AI, ORO Labs CMO Emily Rakowski has followed one stubborn question: why is buying at work still so difficult? Her answer is equal parts systems thinking, category craft, and care for the people caught between them.
Ben Freeman Interviewed 300 Buyers. Then He Built the Software They Wanted
A teenage-events entrepreneur became an enterprise-software founder by treating curiosity as a job. Now the Omnea CEO is turning his company into a launchpad for the founders who may eventually leave it.
Bróna O'Connor Turns the Back Office Into a Story People Can Actually See
At Procurify, Bróna O'Connor markets the machinery most companies notice only when it jams. Her career shows how disciplined demand generation, plain language and a feel for tangible experiences can make operational software matter.