private-aviation
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NetJets Turned the Private Jet Into a Subscription Before Subscriptions Were Cool
The Columbus company does not merely sell flights. It sells relief from owning an entire aircraft - then uses a vast fleet, specialized crews and a 24-hour operations machine to make that promise hold up.
David Benjamin
David Benjamin is the co-founder and CEO of JetInsight, the San Mateo software company building what it calls the modern operating system for business aviation. A Princeton-trained electrical engineer with a Stanford MBA, he moved from writing code at Microsoft and crunching numbers as a quantitative analyst to advising airlines at the Boston Consulting Group, then turned that aviation obsession into a product: cloud quoting and fleet-management tools that aircraft charter operators use to run safer, leaner, more profitable businesses. He built the company alongside CTO Lou Montulli, the engineer who invented the web cookie at Netscape.