
After helping WebEx and Freshworks through defining transitions, Bobby Jaffari is applying an operator's discipline to data privacy - a field where trust has become part of the product.
Essert Inc. is a Silicon Valley software company that builds a Declarative AI platform to automate cybersecurity, privacy, and AI-governance compliance for enterprises. Founded in 2022 by a team of serial entrepreneurs, Essert helps publicly traded companies and regulated organizations navigate frameworks like the SEC Cybersecurity Disclosure Rules, CCPA/CPRA, and emerging AI regulation - auto-generating policies, running materiality and risk assessments, monitoring controls, and producing audit-ready disclosure reports.