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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
DISQO Bet $101.5 Million That Your Ad Dashboard Is Missing the Point
Saas · Enterprise · Media

DISQO Bet $101.5 Million That Your Ad Dashboard Is Missing the Point

Marketers can count impressions all day and still not know what changed. DISQO’s wager is that an opted-in audience, exposed-versus-control measurement and one cross-channel view can turn media reporting into evidence - if the panel is large enough and the campaign is measurable.

ad-measurement · advertising-intelligenceRead →
Legend
Geoff Michener Built a Business From the Places the Internet Forgot
Founder · Operator · Executive

Geoff Michener Built a Business From the Places the Internet Forgot

He went looking for a cleaner database and found an untidy world. Dataplor's founder turned that mess into a global location-intelligence company by pairing machines with people who still bother to check.

geoff-michener · dataplorRead →