pricing-software
(6)
Pricemoov
Pricemoov is a Paris-based B2B SaaS company that builds a cloud-native price management and optimization platform. It combines data science, automation, and competitive market intelligence to help retailers, distributors, and enterprises set, govern, and optimize prices across channels - protecting margins and lifting revenue. Founded in 2016 by Pierre Hebrard, Francois Aubert, and Jean Saglio, the company raised a $10M Series A in 2023 and serves customers across auto-parts, grocery, retail, distribution, and rental industries.
Ronak Sheth
Ronak Sheth is the CEO of Pricefx, the cloud-native pricing software company, where he has pushed a disciplined 'smart growth' playbook and an aggressive bet on AI pricing agents. He arrived in 2021 as President and Chief Revenue Officer and took the top job in 2022. Before Pricefx he co-founded and led Label Insight, a B2B data SaaS company acquired by NielsenIQ. A Northwestern-trained industrial engineer with a Washington University MBA, he is a fixture of the St. Louis startup scene, sitting on boards and mentoring founders through Arch Grants.
Vendavo
Vendavo is an enterprise software company that helps B2B manufacturers and distributors price, quote, and sell more profitably. Its commercial platform unifies price optimization, intelligent CPQ (configure-price-quote), and rebate management with pricing science and explainable AI, aiming to capture 1 to 3 percent of incremental gross margin from complex commercial processes. Founded in 1998 and headquartered in Denver, Colorado, Vendavo is backed by Francisco Partners and Accel-KKR and serves global industrial customers.
White Cup
White Cup builds CRM, business intelligence, and pricing software made specifically for wholesale distributors. Born from the merger of three distribution-tech companies (Compass Sales Solutions, MITS, and Tour de Force) under Eden Capital, the company natively plugs into distribution ERPs like Epicor P21 and Eclipse, then turns that raw transactional data into 1,100+ ready-made reports, 40+ dashboards, and AI-driven 'next best action' recommendations. Headquartered in Garden City, Idaho and fully remote, White Cup serves more than 850 distributors worldwide who want to sell more without becoming a software company themselves.
Pricefx
Pricefx is a cloud-native, AI-powered pricing platform that helps enterprises set, manage, and optimize prices. Founded in 2011 in Germany, it offers a modular suite spanning price analytics, price setting, quoting (CPQ), rebate and agreement management, and AI-driven optimization. Today it serves enterprise manufacturers, distributors, and B2B leaders, and is recognized as a Leader in the Gartner Magic Quadrant for B2B Pricing and Rebates Optimization Software.
Matt Mullen
Matt Mullen is the Chief Executive Officer of White Cup, an AI-powered CRM and business intelligence platform purpose-built for the distribution industry. Appointed in February 2021 by private equity backer Eden Capital, Mullen brought over 20 years of enterprise software leadership to the role, including a prior stint as President of ProShip where he doubled revenue and led a successful acquisition. Under his leadership, White Cup has grown to serve 850+ customers globally, launched a comprehensive CRM product in 2024, and acquired Sales Management Plus to deepen its footprint in distribution technology.