pricing-software
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Ronak Sheth
Ronak Sheth is the CEO of Pricefx, the cloud-native pricing software company, where he has pushed a disciplined 'smart growth' playbook and an aggressive bet on AI pricing agents. He arrived in 2021 as President and Chief Revenue Officer and took the top job in 2022. Before Pricefx he co-founded and led Label Insight, a B2B data SaaS company acquired by NielsenIQ. A Northwestern-trained industrial engineer with a Washington University MBA, he is a fixture of the St. Louis startup scene, sitting on boards and mentoring founders through Arch Grants.
Matt Mullen
Matt Mullen is the Chief Executive Officer of White Cup, an AI-powered CRM and business intelligence platform purpose-built for the distribution industry. Appointed in February 2021 by private equity backer Eden Capital, Mullen brought over 20 years of enterprise software leadership to the role, including a prior stint as President of ProShip where he doubled revenue and led a successful acquisition. Under his leadership, White Cup has grown to serve 850+ customers globally, launched a comprehensive CRM product in 2024, and acquired Sales Management Plus to deepen its footprint in distribution technology.