Blue Bottle Coffee is an Oakland-born specialty roaster and cafe chain that helped define the third-wave coffee movement. Founded in 2002 by clarinetist James Freeman, it built a reputation on freshly roasted single-origin beans, an obsessive 48-hour freshness rule, and a spare, Japanese-influenced cafe aesthetic. It now runs roughly 140 cafes across the US and Asia plus a sizable e-commerce and subscription business, and changed hands in 2026 when Centurium Capital agreed to buy its retail operations from Nestle.

Jake Miller is the founder of Fellow, a San Francisco-based premium coffee gear company known for design-forward products like the Stagg EKG electric kettle, Ode Brew Grinder, and Carter Move Mug. He launched Fellow as a Stanford MBA class project in 2013, weathered 73 investor rejections and a failed first product, before building a nine-figure consumer brand sold in 45+ countries and backed by $42M in funding. Miller's mission is to transform everyday coffee routines into meaningful rituals by bridging the gap between specialty roasters and home baristas.