The world's largest brewer is no longer selling only bottles and cans. It is building a connected system of brands, sports, retail software and distribution designed to be present whenever people decide to celebrate.
Constellation Brands began with bulk wine in a cramped Upstate New York office. Eight decades later, its defining asset is a perpetual U.S. beer license - and a supply chain built to keep Modelo, Corona, Pacifico and Victoria moving.
HEINEKEN sells beer, but its harder-to-copy product is a global machine for making a local ritual travel. Now that machine is being rebuilt around alcohol-free occasions, connected breweries and a sharper portfolio of brands.