HG Insights built its business by reading the digital exhaust of corporate technology. Now it wants to turn that sprawling evidence - from software installs to buyer research - into an operating system for B2B growth.
CRED is a San Francisco-based AI company building a predictive intelligence platform that unifies a company's internal systems - CRM, marketing automation, email - with real-time external market signals across more than 200 million companies and 900 million contacts. It enriches records, scores prospects and accounts on fit, churn risk and intent, and pushes automated actions back into existing tools, aiming to give ordinary businesses the kind of forward-looking edge once reserved for hedge funds. The company exited stealth in June 2025 with a $15 million seed round led by defy.vc.