
From consumer brands to connected software, Annie McBride has spent 25 years translating complicated products into useful stories. At PracticeTek, the assignment is smaller in scale, closer to the front desk, and every bit as operational.
PracticeTek has spent five years buying the software that runs America's dentists, orthodontists, chiropractors and dermatologists. Now more than 40,000 practices log in through its brands - and most patients never learn its name.