A printer learned to read the customer before printing the message. Inside sg360°’s business of turning audience data into mail people might actually act on.
A letter is the last thing you see. American Litho builds the data, production and postal machinery that gets it there - and makes it worth sending.
Japs-Olson makes billions of pieces of direct mail. Its more interesting product is the coordination that gets a personalized message from a database to a doorstep.