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Everything on the platform tagged with positioning.
Steve Poizner is a serial Silicon Valley entrepreneur who sold GPS-in-cell-phones pioneer SnapTrack to Qualcomm for $1 billion, served as California Insurance Commissioner, ran for governor, taught high school for a year, wrote a New York Times bestseller, and is now back in the lab as Co-Founder and CEO of oneNav - building the world's first L5-direct GNSS receiver ASIC to make GPS jamming-proof for drones, autonomous vehicles, and defense applications.
Chang Li is the Marketing Partner at Greylock Partners, the storied Silicon Valley venture firm behind LinkedIn, Airbnb, and Workday. An electrical engineer turned marketing strategist, she has spent her career translating deeply technical products into market-defining narratives. Before Greylock, she helped HashiCorp manage pricing and monetization across a $500M+ ARR portfolio, then led product marketing at Metronome where she helped define usage-based billing as an emerging software category. Now she brings that zero-to-one positioning expertise to Greylock's founders at the exact moment it matters most.

April Dunford is the world's leading authority on B2B product positioning. A former VP of Marketing at seven venture-backed tech startups (collectively acquired for $2B+), she turned a career of accidental positioning wins into a methodology used by 300+ companies including Google, IBM, and Epic Games. Her book 'Obviously Awesome' (2019, updated 2026) has sold 100,000+ copies and redefined how tech companies think about market context. She consults, speaks, angel invests, and runs a newsletter and podcast under the 'Positioning with April Dunford' brand.