positioning
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Big Valley Marketing asks a better question: Who needs to care?
A technology company can explain every feature and still leave its audience cold. Big Valley Marketing works on the missing connection between what a business builds, what it says, and why anyone should pay attention.
HYFIX
HYFIX (HYFIX Spatial Intelligence) is a Santa Clara semiconductor startup building an American-made autonomous systems chip that fuses high-precision GNSS positioning, inertial sensing, flight control, encrypted communications and onboard AI into a single system-on-chip. Emerging from the GEODNET decentralized positioning network, HYFIX aims to give U.S. drone and robotics makers a domestic alternative to Chinese-dominated supply chains, with centimeter-accurate location that resists jamming and spoofing.
oneNav, Inc.
oneNav is a Silicon Valley semiconductor startup building the world's first L5-direct GNSS receiver - a chip architecture that skips the aging GPS L1 band entirely and uses the modern L5 satellite signal to deliver positioning that is more accurate, lower-power, and far harder to jam or spoof. Founded in 2019 by Steve Poizner and Dr. Paul McBurney, the company sells IP cores and ASICs to smartphone, wearable, IoT and defense customers.
Shaun Moore
Shaun Moore is the co-founder and CEO of TERN, an Austin-based startup building an Independently Derived Positioning System (IDPS) that locates vehicles using onboard sensors and map data alone - no satellites, no GPS, no cellular. Before TERN, he founded Trueface, which became one of the world's fastest facial-recognition platforms before its 2021 acquisition by Pangiam. A two-patent inventor, global keynote speaker, and World Economic Forum contributor, Moore builds companies that challenge foundational assumptions across technology, policy, and capital.
Steve Poizner
Steve Poizner is a serial Silicon Valley entrepreneur who sold GPS-in-cell-phones pioneer SnapTrack to Qualcomm for $1 billion, served as California Insurance Commissioner, ran for governor, taught high school for a year, wrote a New York Times bestseller, and is now back in the lab as Co-Founder and CEO of oneNav - building the world's first L5-direct GNSS receiver ASIC to make GPS jamming-proof for drones, autonomous vehicles, and defense applications.
Chang Li
Chang Li is the Marketing Partner at Greylock Partners, the storied Silicon Valley venture firm behind LinkedIn, Airbnb, and Workday. An electrical engineer turned marketing strategist, she has spent her career translating deeply technical products into market-defining narratives. Before Greylock, she helped HashiCorp manage pricing and monetization across a $500M+ ARR portfolio, then led product marketing at Metronome where she helped define usage-based billing as an emerging software category. Now she brings that zero-to-one positioning expertise to Greylock's founders at the exact moment it matters most.
April Dunford
April Dunford is the world's leading authority on B2B product positioning. A former VP of Marketing at seven venture-backed tech startups (collectively acquired for $2B+), she turned a career of accidental positioning wins into a methodology used by 300+ companies including Google, IBM, and Epic Games. Her book 'Obviously Awesome' (2019, updated 2026) has sold 100,000+ copies and redefined how tech companies think about market context. She consults, speaks, angel invests, and runs a newsletter and podcast under the 'Positioning with April Dunford' brand.