
He went looking for a cleaner database and found an untidy world. Dataplor's founder turned that mess into a global location-intelligence company by pairing machines with people who still bother to check.
Geoff Michener began with people checking small businesses in Mexico. A decade later, Dataplor sells global place and foot-traffic intelligence - and its most useful lesson is the pivot from custom fieldwork to a data subscription that gets more valuable every time the real world changes.