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Earth Brands discovered that a better cup needs a better exit
Two college tennis players set out to replace the red party cup. Their growing food-service business reveals why the harder job starts after the last sip.
UNLESS Built a Sneaker That Turns Into Dirt - Then Sold the Idea to Under Armour for $10.3 Million
The Portland startup worked backward from the compost pile, replacing the glue, foam, thread and hidden plastic that make ordinary clothes linger. Its useful lesson is less about green marketing than designing the return route before the first product ships.
Vericool Inc.
Vericool is a Livermore, California packaging manufacturer that makes plant-based, curbside-recyclable and compostable thermal shippers designed to replace Styrofoam (EPS foam) in cold-chain shipping. Founded in 2015 by Darrell Jobe, the company builds insulated coolers and liners from recycled paper fiber and other renewable materials, sells to food-service, grocery, meal-delivery and pharmaceutical customers, and is known for a second-chance hiring model that employs formerly incarcerated people.