pistachio
(2)
The €1.5 Billion Company Hiding Inside Your Dessert Case
IRCA Group does not sell the cake. It sells the confidence that the cake will rise, shine and taste the same on the thousandth batch - a century-old Italian formula now scaled across 19 factories and more than 7,000 products.
Laura Fitton
Laura Fitton (@Pistachio) is a Boston-based entrepreneur and social media pioneer who convinced the world that Twitter was a serious business tool - years before anyone else believed it. She founded the first Twitter-for-business consultancy (Pistachio Consulting), built the first Twitter app store (oneforty.com, acquired by HubSpot in 2011), co-authored 'Twitter for Dummies' with a foreword by Jack Dorsey, and pioneered the first 'donate by tweeting' charity campaign. After nearly a decade as HubSpot's Inbound Marketing Evangelist, she now runs The Enough Company, applying her evangelism and storytelling skills to accelerating climate solutions through market forces.