Eric Schmidt's Palo Alto firm has spent fifteen years funding PhDs who want to rebuild the physical world - from SoFi and Uber to gene editors and metal-bending robots. Its bet: the boring industries are about to move fast.
Motive (formerly KeepTruckin) is a San Francisco-based technology company building an AI-powered platform for the physical economy. It helps companies that run trucks, equipment, and field workers manage safety, operations, compliance, and spend in one system - combining edge-AI dashcams, GPS telematics, and fintech tools used by nearly 100,000 businesses from small fleets to Fortune 500 enterprises like Halliburton, Komatsu, and Maersk.
Shoaib Makani is the co-founder and CEO of Motive (formerly KeepTruckin), an AI platform for the physical economy used by more than 120,000 fleets across trucking, construction, agriculture and field services. He left Khosla Ventures in 2013 to build software for an industry most of Silicon Valley ignored, and turned a paper-logbook replacement into a multi-billion-dollar company.