Hospitals can measure almost everything and still make a nurse copy the numbers. Philips Capsule built its business in the awkward space between a bedside machine and a usable patient record.
Before leaders can move a company, they have to make meaning. Lisa Colella has spent two decades turning overlooked signals - candidate experiences, repeated conversations, the order of a meeting - into strategy people can actually follow.

Nichole Garcia is Co-Founder and President of OrthoFX, the doctor-delivered clear aligner startup she built with two former Invisalign executives. With a BS in Biochemistry from UCLA, an MBA from Pepperdine, and a diploma from Oxford, she spent two decades running global divisions at Philips Oral Care and Align Technology before co-founding OrthoFX in 2017. The company raised $17M total - including a $13M Series A led by SignalFire in 2020 - to commercialize a proprietary FXTetra polymer that delivers 50% faster treatment, paired with an AI-powered remote monitoring platform called FXOnTrack.