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PetDesk’s First App Failed Miserably. Its Veterinary Pivot Now Touches 44 Million Appointments a Year
Three founders recycled the backend of a failed location app into a workflow tool for overworked vet clinics. The useful lesson is not “pivot to pets” - it is how PetDesk wrapped old systems in a simpler customer experience, then expanded one tedious task at a time.
Digitail
Digitail is a cloud-based, AI-native operating system for veterinary clinics. It unifies scheduling, medical records, invoicing, inventory, and client communication in one platform, and layers on a fleet of AI agents - branded Tails AI - that automate SOAP notes, patient summaries, intake, and treatment planning. Paired with a Pet Parent app, Digitail says it saves clinics 50+ hours of admin a month. Founded in 2018 by Sebastian Gabor and Ruxandra Pui and now headquartered in Austin, it supports over 10,000 veterinarians and 3 million pet parents, and raised a $23M Series B led by Five Elms Capital in November 2025.