pesticide-free-produce
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Bowery Farming grew the salad. Could it grow the business?
Bowery put leafy greens under LEDs, taught software to tend them, and reached grocery shelves. Its 2024 closure exposed the expensive distance between a working farm and a working business.
Gotham Greens
Gotham Greens is a Brooklyn-born indoor farming and fresh food company that grows pesticide-free leafy greens and herbs year-round in a national network of high-tech hydroponic greenhouses. Founded in 2009, it opened the first commercial rooftop greenhouse in the United States and has since scaled to more than a dozen facilities across nine states, producing roughly 100 million heads of lettuce a year using up to 90% less water and 97% less land than conventional field farming. Beyond greens, the company sells branded salad kits, dressings, dips and cooking sauces to more than 6,500 retail, restaurant and foodservice locations nationwide.