personalized-beauty
(3)
IncNut turned beauty advice into a ₹321 crore deal
The company behind SkinKraft and Vedix learned to sell by listening to readers. Now Emami owns 60%, and the next test is turning personalized beauty into renewed growth.
Function of Beauty
Function of Beauty is a New York-based beauty company that makes personalized hair, skin, and body care products. Customers take an online quiz about their hair type, goals, and preferences, and the company's in-house technology mixes a formula made to order - down to color and scent. Founded in 2015 out of MIT, it helped popularize mass personalization in beauty and has since expanded from a pure DTC model into major retailers like Target and CVS.
Prose
Prose is a New York-based beauty-tech company that makes custom haircare and skincare to order. An online consultation feeds a proprietary AI engine that blends from a library of natural ingredients into formulas tailored to each customer's hair, scalp, skin, lifestyle, and even local climate. Founded in 2017 by ex-L'Oreal and Phyto executives, Prose is a Certified B Corporation, a Public Benefit Corporation, and a carbon-neutral brand that has produced millions of bespoke products and reached profitability while expanding into skincare and licensing its technology stack, Singular.