Thyme Sullivan and Denielle Finkelstein left corporate careers, got rejected by 50 VCs, then talked their way into Jamie Dimon's cocktail party. Now their in-stall period dispensers are bolted inside Fortune 500 bathrooms.
Three Korean American founders entered a stale aisle through Amazon, let reviews do the selling, then stretched one organic-cotton pad into a shelf-spanning cycle-care brand. The clever part is not the cotton. It is the order of operations.