performance-advertising
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Sunil Rayan and the Price of Attention
Across mobile apps, streaming and machine-learning advertising, Sunil Rayan has pursued the same stubborn question: can attention be turned into an outcome without wasting either? His career is a tour through the systems that decide what the world sees next.
Herman Yang
Herman Yang is the CEO and co-founder of Upscale AI, an AI-native platform that lets e-commerce brands create, run, and optimize performance TV ads on streaming channels. A Stanford CS grad with an MBA from Harvard Business School, Yang spent over a decade reshaping mobile advertising at AdMob (acquired by Google) and MoPub (acquired by Twitter, then AppLovin), before stints at Facet Data, Chatgrid, and Moloco. In May 2025, he emerged from stealth with $5.5M in seed funding - backed by Nvidia Ventures, M12, Eniac, and others - to democratize what was once a $100K-minimum medium: streaming TV ads, rebuilt from scratch for performance marketers.