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The $94 Billion Machine That Sells the Drink and the Chips Beside It
PepsiCo's real product is not cola or chips. It is a portfolio-and-distribution system built to win the entire snack break - then repeat that trick more than a billion times a day.
Shekhar Natarajan
Shekhar Natarajan is the Founder and CEO of Orchestro.AI and the inventor of Angelic Intelligence, a framework that embeds ethics directly into AI architecture rather than bolting it on as an afterthought. He grew up in a one-room home in Secunderabad, Hyderabad, arrived in the US with $34, and spent 25+ years scaling supply chains at Walmart, Disney, PepsiCo, Coca-Cola, Target, and American Eagle before founding Orchestro.AI in 2023. He holds 207+ patents, raised $15M in seed funding, and in May 2026 received Oxford's Bodleian Medal for his contributions to AI in the public interest.