people-search
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BeenVerified found its customers by losing the wrong ones
The founders wanted websites to buy trust. Consumers wanted something more practical: a way to look up the stranger, the number, or the car in front of them.
The Recruiting Company That Had to Fire Its First Idea
Juicebox killed a viral music app, abandoned a talent marketplace, and found its business in the least glamorous part of hiring: the search box.
PeopleConnect Helps You Find People - and Hide Your Own Report
TruthFinder, Intelius and Classmates sit inside a company that turns personal history into a consumer product. With free report suppression and OmniWatch identity protection, PeopleConnect also serves the person who would rather stay out of the search results.
They Burned $550,000 Selling Trust. Then The Lifetime Value Co. Learned to Sell Curiosity
Josh Levy and Ross Cohen spent 11 months pitching an identity badge nobody would buy. Their pivot - from asking people to verify themselves to helping customers investigate the world around them - became a portfolio of data products used by millions.