
She planned for finance, found marketing in France, and built a career around one deceptively difficult question: how should a brand make people feel? At Peloton, the answer now has to move both bodies and a business.

She grew up in Nigeria being told to get her head out of the clouds. Her mother told her to dream anyway. Now she runs marketing for the software behind much of what the world designs and builds.
Peloton built a camera-ready fitness studio around a stationary bike. Now its higher-margin subscriptions, AI coaching and move into commercial gyms reveal the more durable idea underneath: fitness that feels scheduled, social and personal wherever you train.

From American Express's first tweets to Verizon's glowing V, Leslie Berland has built a career by making giant systems feel human - and by treating attention as something a brand must earn.
Ibby Syed is the founder and CEO of Cotera, a New York-based Y Combinator (W22) startup building an agentic AI platform that lets enterprise teams spin up AI agents on top of their own data warehouses. Peloton's first data science hire and a Harvard applied math graduate, he co-founded Cotera with Tom Firth, survived a long stint stuck in the 'consulting trap,' and pivoted the company from a churn-analytics dashboard into a prompt-based AI agent builder now serving customers like Bilt, OpenSea, Skims and Coterie at roughly $1M ARR.
Brad Olson runs Sollis Health, the members-only concierge urgent and emergency care company that treats your time as the real luxury. He came to medicine sideways - from Bain consulting to Starwood's loyalty empire to Peloton's first 100 employees - and now applies the playbook of emotional loyalty and hospitality to a 15,000-member, 11-clinic operation where the average wait to see an ER-boarded doctor is zero to fifteen minutes. His pitch is blunt: if any consumer business ran like a hospital ER, it would be out of business the next day.