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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

peer-to-peer-marketing

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Company
Ripple Street puts the product where the gossip starts
Enterprise · Social · Consumer

Ripple Street puts the product where the gossip starts

A free sample is easy to forget. Ripple Street gives it a social life, turning ordinary shoppers into the people who try, photograph and recommend a brand.

peer-to-peer-marketing · product-samplingRead →
Company
Unibuddy Built the Wrong Product Twice - Then Universities Gave It a 500-Campus Playbook
Education · Saas · Enterprise

Unibuddy Built the Wrong Product Twice - Then Universities Gave It a 500-Campus Playbook

The edtech started with a high-school dashboard, tried to build its own marketplace, and kept hearing one awkward question: where is the traffic? Its answer - live inside university websites - turned a student chat idea into an enterprise enrollment platform.

higher-education · student-recruitmentRead →