pc-building
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Fractal Design Bet Gamers Would Grow Up. Nine Million Products Later, the PC Case Looks Like Furniture.
The Swedish hardware company built a global business by noticing that gamers age, apartments have furniture, and a powerful PC does not need to look like an alien aquarium. Its next test is whether that taste can travel from cases to the whole gaming station.
Linus Sebastian
Linus Sebastian is the co-founder and Chief Vision Officer of Linus Media Group (LMG), the Canadian digital media company behind Linus Tech Tips - one of YouTube's most-watched technology channels with 16+ million subscribers and 9.2+ billion views. A college dropout who turned a side gig filming product videos for computer retailer NCIX into a media empire, Sebastian built LMG into a ~120-person company operating multiple YouTube channels. Known for his ADHD-fueled energy, hands-on gear reviews, and the occasional on-camera equipment drop, he stepped back from the CEO role in 2023 to focus on creative vision while his wife Yvonne Ho co-runs the business.