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The Lender That Wanted Its Customers to Leave - And Made Paying Them Effortless
A PayNearMe case study detailing how First Texas Auto Credit, a Texas-based independent auto finance company focused on helping borrowers rebuild credit, used the PayXM payment experience platform to grow autopay enrollment from 4.8% to 18% - a 275% increase - over nine months. By embedding Smart Link one-click payment links in text messages and offering debit, Apple Pay and cash-at-retail options, the lender pushed self-service payments past 55% of all transactions while reducing the load on its lean support team.
Danny Shader
Danny Shader is the founder and CEO of PayNearMe, a Santa Clara-based fintech platform that processes over $50 billion annually for more than 20,000 businesses. A serial entrepreneur whose previous ventures were acquired by Amazon, Motorola, and Netscape, Shader built PayNearMe from a niche cash-payment network into PayXM, the industry's first full-stack Payment Experience Management platform. Backed by $245 million in total funding including a $50M Series E in September 2025, he has spent 15+ years turning a deceptively simple problem - helping the cash-dependent and underbanked pay their bills - into a multi-billion-dollar enterprise payments category.
PayNearMe
PayNearMe runs PayXM, a payment experience management platform that lets non-commerce billers (lenders, iGaming operators, tolling agencies, property managers and credit unions) accept and disburse money across cash, cards, ACH, and every major mobile wallet from a single integration. Founded in 2009 in Santa Clara by serial entrepreneur Danny Shader, it started by digitizing cash at 7-Eleven and has grown into a platform processing payments for thousands of organizations including the State of California, Comcast and Santander.