patient-loyalty
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RepeatMD makes the second visit the main event
A restaurant rewards idea found a new home in medical aesthetics. RepeatMD now puts treatments, memberships and financing in patients’ pockets - and gives practices a shop that stays open after the lights go out.
Evolus wants more than a wrinkle in Botox’s business
Jeuveau gave Evolus a foothold in cosmetic injections. Fillers, a $49 membership and a growing overseas business are testing whether it can turn that foothold into lasting profits.
Digital Health Strategies
Digital Health Strategies is a Washington, DC-based healthcare data and technology company that helps hospitals and health systems grow what it calls their Share of Health. Its AI-powered platform identifies the existing patients, donors, and plan members most likely to benefit from a service, then activates them through personalized communications wired into clinical and operational workflows - closing care gaps, lifting service-line volume, growing membership, and raising philanthropic dollars. Founded in 2014 by John Simpson and Ben Texter, both alumni of Blue State Digital, the firm works with leading systems including Johns Hopkins, Geisinger, Providence, Scripps, and Hackensack Meridian Health.
John Simpson
John Simpson is Co-CEO and Co-Founder of Digital Health Strategies (DHS), a Washington, D.C.-based data and technology company he started in 2014 with Ben Texter after both worked at Blue State Digital, the agency behind Barack Obama's 2008 and 2012 digital campaigns. DHS builds the Share of Health patient loyalty platform, using propensity modeling and precision marketing to help large health systems - including Scripps Health, Providence, Johns Hopkins Medicine, Geisinger and Hackensack Meridian Health - deepen patient relationships, close care gaps and turn grateful patients into donors. A McGill and University of Chicago graduate who spent two decades in media and digital fundraising at Digitas and Deep Focus, Simpson closed a Series A round in December 2023 and has landed DHS on the Inc. 5000.