Four founders escaped a failing nonprofit app by productizing the one thing that worked: other people selling it. A decade later, their platform had 138,000-plus partners, 600-plus software customers, and a new owner - plus a playbook any SaaS team can test before buying the machinery.
Affiliate marketing gets messy the moment a click becomes a customer. Everflow built a profitable, bootstrapped software company by following that journey farther - through repeat purchases, partner payouts and the placements that actually earn their keep.