participant-recruitment
(5)
Prolific puts people back in the machine
A viral video exposed the weakness of a research marketplace. Prolific’s answer - be more selective about people - now sits at the center of its business in AI.
Zintro finds the people your dashboard cannot
A stalled software integration, a missing error message, and 18 engineers explain the appeal of Zintro: research gets useful when the right people enter the room.
User Interviews found a business in the people nobody could find
A failed hotel app taught three founders to ask better questions. Their next company made it easier to find someone worth asking - and now its participant network is being put to work in the AI era.
The Customer Interview That Almost Never Happened
Great Question was born from a familiar product-team failure: the release went out, but the customer conversation did not. Its answer is a system that makes asking, recording and reusing the answer part of the work.
Askable
Askable is an Australian, AI-powered user research platform that combines a global panel of verified participants, certified human researchers, and research-specific AI into a single system meant to replace a team's whole research stack. Founded in 2017 in Brisbane, it started as recruitment software - the self-described 'Uber for user testing' - and has grown into an end-to-end product research suite used by teams at brands like Atlassian, Canva, Wise and Toyota. After roughly six years bootstrapped and profitable, the company raised a A$22M Series A led by AirTree Ventures in 2024 to expand in the US and UK and deepen its AI tooling.