paratransit
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John McLeod Keeps Selling the Part of Transit You Never See
The RideCo marketing chief has spent two decades translating complicated software into ordinary outcomes. His latest brief is also his most public: make demand-responsive transit feel less like an algorithm and more like a dependable ride.
Jing Zhu
Jing Zhu is the Founder and CEO of Duet (Dashboard Story, Inc.), a B2B SaaS platform built for non-emergency medical transportation (NEMT) providers across the United States. A Cornell PhD-turned-Berkeley MBA, she spent a decade in corporate healthcare before founding Duet — first as a neighborhood carpooling app, then pivoting to a full-stack dispatching and billing platform that helps wheelchair, stretcher, and ambulatory transport operators run leaner and get paid faster. Based in San Francisco, Zhu leads a 12-person team and has raised $120K in seed funding.