He learned to find customers in Minecraft, then put those skills to work for his mother’s dog-grooming shop. The Owner.com co-founder has been following that same problem ever since: how a small business gets a fair chance online.

From a SpaceX production floor to the tangled internals of restaurant software, Tucker Hawkinson has made a career of finding the hidden structure in difficult systems - and making it useful to the people on the other side of the screen.

After learning to price risk in finance and growth in software, Owner.com’s CMO is applying both disciplines to a stubborn problem: helping independent restaurants compete with chains that can outspend them.