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The Quiet War to Own the Audience You Rent
From a forum engine older than the iPhone to a fresh crop of venture-backed startups, a whole industry now sells institutions the same promise - a home for their people that no algorithm can take away overnight.
Everyone Is Quietly Building A Members-Only Internet
The creators and brands who spent a decade renting attention on other people's feeds are now buying software to build private homes instead. Skool, Patreon, Podia and a stack of quieter forum companies are all fighting to be the front door.
The Quiet Land Grab to Own Your Community
Zendesk, Khoros, Thinkific, Disciple and a pack of rivals are betting that organizations will pay to own the audiences they once rented from Facebook. Here is how the community software scramble is shaking out.
The Land Grab for Communities Social Media Left Behind
Almabase, Hivebrite, Gravyty, Zapnito, Threado, Khoros and a pack of forum-software veterans are all selling one promise - a place your people gather that you actually own. The market got crowded, then it started eating itself.
The Land Grab for Communities the Algorithm Can't Touch
Zapnito, Almabase, Disciple, XenForo, Gainsight and CMNTY are quietly selling brands a way to own their audience instead of renting it from a feed. Here is how one market splits into six very different bets.
Everybody Wants to Host Your Community Now
Kajabi, Discourse, Disciple and a pack of rivals are selling creators and brands the same promise - leave the algorithm behind and own the people who show up. Here is who is actually fighting for the private community, and what they are betting on.
Mighty Networks, Website Toolbox, and the Land Grab for Communities
Two platforms, two decades apart in age, are chasing the same prize - the online communities that creators and brands actually own instead of rent from a social feed. Here is what each one is really selling.