overlanding
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The Utah crew that put the campsite lantern on a nine-foot pole
Devos Outdoor turned a small annoyance - a dim lantern sitting on a picnic table - into a telescoping product line that first responders and overlanders now hang their evenings on.
The 66-Year-Old Radio Company Betting Your Cell Phone Will Fail You
Cell towers go down in storms. Midland Radio has spent 66 years selling the backup - and turned a fading CB brand into the default radio for Jeep trails, farm fields, and emergency closets.
Rough Country
Rough Country turned a yellow shock absorber into a sprawling catalog for the lifted life. Its real product is confidence - that the right part will fit, ship quickly and get a daily driver farther from pavement without emptying the owner’s wallet.
Jim Ritchie
Jim Ritchie is the CEO and co-founder of AEONrv, a Reno, Nevada-based company building high-tech, all-season, electric-cabin recreational vehicles on Ford Transit platforms. A Silicon Valley veteran with 30+ years in technology, Jim started AEONrv as a personal project after growing frustrated with the state of existing RV options - he wanted something that could handle ski mountains in winter and desert trails in summer without propane systems or dealer hassles. What began as a one-off custom build evolved into Nevada's 2025 Manufacturing Company of the Year, with 100+ vehicles delivered, 70+ employees, and plans to build the world's most automated RV manufacturing plant.