Fusion Media Group, LLC built its outdoor-advertising strategy around a useful idea: give independent operators more capital, and keep the people who know the roads.
A cold day in Salt Lake City becomes an invitation to Hawaii. Behind that small act of persuasion sits Vistar Media’s larger business: making outdoor advertising easier to buy, sell and run.
The Los Angeles wrap shop turns working vehicles into traveling advertisements. Its real product is the coordination behind the color: design, printing, installation and a plan for what happens after the first scratch.