Inside Clay: What Is a Go-To-Market Engineer?

In this episode of 'Stories of Scale,' a host spends a full day inside Clay, the $5 billion New York startup that coined the term 'go-to-market engineer,' to figure out what this fast-growing role actually is. Shadowing Everett Berry, Clay's Head of GTM Engineering, along with teammates like Spencer, Varun (co-founder), and George, the video unpacks how GTM engineers blend engineering, marketing, and sales to build automated systems that find, understand, and reach customers. It also reveals Clay's two-team 'flywheel' — an internal pipeline team and a forward-deployed customer-facing team — that helped the company scale from five years of near-zero revenue to over $100 million and 16,000+ customers.