A former college newspaper editor got tired of cold-calling campuses one at a time. So he built the switchboard - and turned 2,300 student media outlets into a single ad buy for brands chasing 20 million students.
Mo Moubayed is the co-founder and co-CEO of Veridooh, a Sydney-born adtech company that built the first independent verification platform for out-of-home advertising. A lawyer turned entrepreneur, he pivoted from launching a screen network to solving the industry's trust gap after agencies kept asking him a single question: how do I know if my ad actually played? He splits his time between London and New York, leading Veridooh's international expansion.