out-of-home
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Ubimo gave the billboard a better question: who went shopping?
A mobile advertising company found a second act in the street. Ubimo’s Polaris connected outdoor screens, audience behavior and store visits - then became part of a much larger retail marketing business.
The Startup That Turned 2,300 College Newspapers Into One Checkout
A former college newspaper editor got tired of cold-calling campuses one at a time. So he built the switchboard - and turned 2,300 student media outlets into a single ad buy for brands chasing 20 million students.
Mo Moubayed
Mo Moubayed is the co-founder and co-CEO of Veridooh, a Sydney-born adtech company that built the first independent verification platform for out-of-home advertising. A lawyer turned entrepreneur, he pivoted from launching a screen network to solving the industry's trust gap after agencies kept asking him a single question: how do I know if my ad actually played? He splits his time between London and New York, leading Veridooh's international expansion.