optimizely
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Markus Bereflod Is Rebuilding the Digital Agency Around the Work Nobody Sees
The Nansen Co-CEO has spent years arguing that digital progress begins with less glamorous work: clearer systems, smaller experiments, and teams that can actually talk to one another. Now that philosophy is shaping the agency’s move from AI pilots to working operations.
Chris Pisapia Built Verndale for the Long Game
After nearly three decades inside the company he co-founded, Chris Pisapia is turning Verndale from a durable digital agency into a broader experience platform - without discarding the client work that built it.
The Boston Agency That Spent 27 Years Building Trust - Then Bought Five Companies in Two Years
For 27 years Verndale sold one thing: the platform build nobody else wanted to own. Then a Dallas buyout firm handed it a checkbook - and a Boston services shop turned into a roll-up.
Pete Koomen
Pete Koomen co-founded Optimizely during Y Combinator's Winter 2010 batch, building it from a pivoted idea in week two of YC into a $100M+ ARR experimentation platform before its 2020 acquisition. A former Google product manager who helped launch Google App Engine, Pete brought engineering rigor and scientific method obsession to the messy world of product decisions. He co-authored the field-defining book 'A/B Testing: The Most Powerful Way to Turn Clicks Into Customers,' and now serves as a Group Partner at Y Combinator, where he advises early-stage founders on enterprise sales, AI product design, and the art of building companies that actually figure out what works.