open-internet
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The Trade Desk
The Trade Desk built a $2.9 billion business by making one unusual promise: it would help advertisers buy media without owning the media itself. Now its AI, identity tools and TV ambitions are testing how far neutrality can scale.
Teads
Teads wants to make the fragmented open internet buyable like one coherent medium. After combining Outbrain's performance engine with Teads' premium video and creative stack, its wager is that the web outside the walled gardens can compete screen by screen - including the biggest one in the house.
Ogury
Ogury is betting that advertisers can understand people without following them. Its persona-based system turns surveys and contextual signals into campaigns across the open internet - a pragmatic answer to the slow collapse of cookies and mobile IDs.