nova-scotia
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Chris Morrissey and the work before the big moment
From the Canada Winter Games to seaweed biotechnology and provincial investment, Chris Morrissey has made a career of getting complicated plans ready for the real world.
Joann Fitzgerald Sells Nova Scotia by Making Room for the Unexpected
For Joann Fitzgerald, destination marketing is an exercise in attention: find the gap between what travellers recognize and what they have yet to imagine, then give them a reason to cross it.
Ross Simmonds
Ross Simmonds is a Halifax-based content marketing strategist, agency founder, and author whose core thesis - create once, distribute forever - has reshaped how B2B brands think about content ROI. As CEO of Foundation Marketing (a ~$3.8M revenue agency serving Canva, Snowflake, and Bitly) and founder of Distribution.ai, he operates at the intersection of data-driven creativity and systematic amplification. Ranked #3 globally by BuzzSumo among content marketers, he has generated over $110M in new business for clients and built a following of 75,000+ newsletter subscribers.