nonprofit-media
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The Billion-Dollar Ad Buy That Nobody Bought
Ad Council has spent eight decades turning spare media, borrowed talent and carefully tested language into American reflexes. The surprising product is not the PSA. It is the coalition behind it.
The Ad Inventory That Learned to Pay Reporters
Nearly 400 Arizona media brands trade a sliver of airtime and ad space for something no single newsroom can easily buy alone: lawyers, research, interns, statewide debates and a growing pool of reporters.
The Source Behind 70,000 Stories
Fuente Latina found the missing desk in international news: the one that answers in Spanish. It turned that gap into a donor-funded network of fixers, producers, translators, and fellowships built for reporters on deadline.
KZFR gave Chico the microphone
It began with a plan to relay somebody else’s radio. Thirty-six years after its first broadcast, KZFR is still teaching its neighbors how to make their own.
Consumer Reports
For 90 years, Consumer Reports has bought the products, broken the appliances and challenged the fine print. Now the nonprofit is teaching AI to give advice without selling the shopper.
New Moon Girls
New Moon Girls is an award-winning, ad-free magazine and moderated online community created by and for girls (and femme-identified kids) ages 8 to 14. Founded in 1992 by Nancy Gruver and Joe Kelly for their twin daughters, roughly 95% of its content is written and illustrated by girls themselves, covering everything from body image and activism to art, recipes, and women's history. It has grown from a Duluth, Minnesota print quarterly into a global digital platform where girls publish their work, run polls, and support one another in a safe, feminist, no-advertising space.