non-alcoholic-beverages
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Jordan Bass Put the Beer Moment in a Can - Then Left the Beer Out
A fourth-generation beverage entrepreneur turned a post-adventure ritual into HOPWTR. Six years, thousands of hand-fixed cartons and one strategic acquisition later, Jordan Bass is still selling the moment as much as the drink.
HOPWTR Sold the Beer Ritual Without the Beer - Then Big Beer Bought In
Two overworked dads wanted the cold-can reward without the next-day tax. Six years later, their functional hop water sits nationwide - and inside Constellation Brands' beer portfolio.
The Beer Giant Learning to Think Local Again
Molson Coors spent two centuries getting very good at scale. Its next act depends on making that global machine move at the speed of a neighborhood bar.
Sean Goldsmith
Sean Goldsmith is the co-founder and CEO of The Zero Proof, an Atlanta-based platform for premium non-alcoholic wine, beer, and spirits. What started in 2019 as a review blog he ran with childhood friend Trevor Wolfe after both took a break from drinking has grown into one of the largest curators and retailers in the adult non-alcoholic category, with 400+ products, owned brands like Lapo's and Saint Viviana, and a Series A backed by Asahi.