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Alden Reiman Bet His Career on the Brand Side of Fame
After learning the machinery of talent at CAA and the NFL, Alden Reiman chose a less glamorous seat at the table: representing what brands actually need. An acquisition, a new firm, and a decade of creator-economy work followed.
Scott Schoessel
Scott Schoessel is the Chief Marketing Officer of Wolverine Worldwide's Work Group, the division behind Wolverine, Cat, Harley-Davidson, Bates and Hytest work footwear. He joined the Rockford, Michigan company in 2020 as director of digital and retail marketing, rose to VP of global marketing for the Wolverine, Bates and Hytest brands in 2022, and now runs marketing across the entire work portfolio. Before Wolverine he built a career across Limited Brands, Bluedog Design, Gigunda Group, Gatorade and Kellogg's. He is known for pulling historically siloed brands closer together and for landing Wolverine's first television product placement deal, putting its boots on the Paramount+ series Landman.