niche-sports
(2)
The Crowd Arrived. The Money Didn't.
Caffeine built a faster conversation around live video, then found 61 million monthly viewers for sports the networks often missed. Six months later, it closed. The audience was real; the business never caught up.
FloSports
FloSports is an Austin-based direct-to-consumer sports streaming company that broadcasts underserved and niche sports - wrestling, cycling, track and field, motorsports, gymnastics, grappling, hockey and more - with the depth typically reserved for major professional leagues. Founded in 2006 by brothers Martin and Mark Floreani, the subscription platform streamed roughly 40,000 live events in 2024, reached more than 23 million viewers, and reported record revenue and sustained profitability ahead of its 2025 Series D round led by Dream Sports.