
She and Carly Zakin turned a 6 a.m. email into a company, a community and an exit. The useful lesson is smaller: meet people inside the life they already have.
Two former TV producers turned a $4,000 couch project into a daily ritual for millions. The clever part was never the email itself - it was owning a useful moment in the reader's day, then learning the hard way that habit and revenue are not the same thing.
Jack Kuveke turned a satirical LinkedIn post about closing a pre-seed fund into a newsletter read by tens of thousands of founders and investors - and a coaching-and-sponsorship business built on making fun of them.