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MiresBall and the art of making the complicated clear
A rejected Intel pitch taught John Ball to look past the pretty picture. The San Diego agency’s work shows what happens when design starts with the decision a customer needs to make.
TRIXMEDIA and the art of being picked up
A wine label, a bag of nuts, a bottle of juice. The Beverly Hills agency works on the small surfaces where a business has to make a very quick introduction.
McLean helped create Monster by questioning the can
Hansen’s wanted a bigger energy drink. McLean proposed a different kind of brand. Its work since then reveals when packaging should shout, and when it should leave well enough alone.
405 Group and the work a logo leaves behind
Eight hundred possible names. Two decades of annual reports. Inside the Berkeley design firm that follows a brand from its first introduction to its everyday working life.
The Portland Agency Named After a Fish That Swims Upstream on Purpose
For nearly three decades, Sockeye has sold its clients on a strange idea: that the safest thing a brand can do is refuse to be boring. Here is how a 57-person shop in Oregon turned a point of view into a business.