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Therabody Turned an $84 Crisis Into 6.5 Million Massage Guns - Here’s the Eight-Year Grind You Can Copy
A chiropractor spent eight years turning a jigsaw wrapped in a dish towel into a premium wellness platform. The useful lesson is not the hardware - it is how Therabody earned trust one treatment room at a time, then stretched a product into a habit.
Fitbod
Fitbod is a San Francisco fitness company whose app builds personalized strength-training workouts using machine learning. It analyzes your training history, available equipment, and muscle recovery to generate a fresh, adaptive plan every time you walk into the gym - effectively a data-driven personal trainer in your pocket. Founded in 2015 by Allen Chen and Jesse Venticinque, Fitbod has grown to more than 5 million downloads, over 40 million logged workouts, and surpassed $20M in annual recurring revenue while remaining profitable.
Create Wellness
Create Wellness is a New York-based consumer health company that built the world's first creatine monohydrate gummy, turning a messy, bodybuilder-coded powder into a low-sugar daily habit. Founded in 2022 by husband-and-wife team Dan and Sienna McCormick, the brand sells creatine gummies, electrolyte stick packs, and unflavored powder direct-to-consumer and through Target, GNC, The Vitamin Shoppe, Sprouts, and Wegmans. With more than 250 million gummies sold and $25M+ raised across Series A and Series B rounds, Create is trying to take creatine from the 2% of people who use it to the other 98%.