multifamily-real-estate
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Dorota Firek Is Teaching Apartment Marketing to Keep the Door Open
The former beach volleyball player has built a career around reading the open space - first in partnerships, now in the fight to make apartment discovery work after the leasing office goes dark.
Traci Johnson Built a Marketing Career by Making the Complicated Useful
Her route to the C-suite ran through quality assurance, training, product management, an acquisition integration and a 30-day technology overhaul. At Grace Hill, that operator’s instinct is helping turn multifamily data, education and feedback into work people can actually use.
Cross Moceri Left Corporate Law for the Messy Work of Making Places Pay
A philosophy graduate became a corporate lawyer, then traded documents for distressed apartments. Two decades later, his operating lesson is still the same: the deal only works when somebody owns the untidy middle.
Presidium Turned Broken Apartments Into a $2.6 Billion Machine - Now It Wants to Build Whole Neighborhoods
Two lawyers learned real estate by fixing the properties other buyers avoided. Twenty-three years later, their Austin-based firm is applying the same control-every-step playbook to apartments, historic mills and a 4,000-capacity music venue.
Xeal’s Contrarian Bet: The Best EV Charger Is the One That Ignores the Internet
After its first connected chargers stranded drivers and drew hate mail, Xeal spent two years moving the transaction off the cloud. The result is a real-estate-first charging business built for the place Wi-Fi goes to die: the parking garage.
BAM Capital Is Betting Patient Money on the Midwest
The Indiana firm has turned apartment operations into an investment product for accredited investors. Its wager is simple: in private real estate, the unglamorous work between acquisition and exit matters as much as the deal itself.