Rentlytics tried to end the apartment industry’s spreadsheet diplomacy. It made a business of connecting scattered property data, then discovered that the hardest part was helping people decide which number mattered.

After eleven years inside multifamily operations, Blerim Zeqiri built the software he wished had existed. Now his larger bet is that rental markets work better when professionals and renters can see the same truth.
The Scottsdale proptech company began by killing the weekly apartment market survey. A decade later, it is trying a harder trick: putting renters, operators and investors on the same set of numbers.